When is a gimmick a genuine innovation?
by Margaret Rand
The most improbable things can turn out to have lasting value. Who would have thought, back in the day, that changing the old vats in Bordeaux, those ancient wooden barrels...

Margaret Rand writes for World of Fine Wine, winesearcher.com, Gourmet Traveller Wine and is general editor of the annual Hugh Johnson’s Pocket Wine Book; she has won various Roederer and Lanson awards over the years, including one for Grapes & Wines (2001). Her latest book is 101 Wines to Try Before You Die (2018).