Since he arrived in the country in 1991, Philip Cox has transformed the image of Romanian wine. Having first tried his hand at selling beer, he bought a run-down winery and 600 hectares of vineyards and hasn’t looked back. Today, his company – Cramele Recas – sells more than 30 million litres, using international as well as local grapes. He’s an outspoken innovator and entrepreneur, who has always believed in listening to consumers first.

To read more about Philip have a look at the Cramele Recas website. You can also follow the winery on Instagram @cramelerecaseu.

Don’t forget, Cork Talk is now available on Spotify. You can listen to this week’s episode, plus my back catalogue of interviews with some of the world’s most extraordinary wine figures.