Marketing Natural Wine
by Sara Danese
I recall a conversation I had with one of the new people I met when I first moved to Madrid. She’d found out that I worked in wine. “In wine?”...
Sara Danese
Sara Danese, an investment analyst with a background in economics and finance, combines her passion for wine with her expertise in investing.
Formerly an analyst at Russell Investments and AXA IM, she later founded a wine trading company focused on selling to China via social media.
Now, combining her passion for both wine and investment, she curates In the Mood for Wine, a weekly publication aimed at empowering the next generation of wine lovers and collectors to confidently explore wine investment opportunities.
Articles by Sara Danese
Credible Signals
by Sara Danese
To sell wine, the wine being of good quality is not essential. In fact, selling mediocre wine is easy; selling bad wine is easier still. Not easy in the sense...
What’s The Point Of Bolgheri?
by Sara Danese
I started writing this as a piece about Bolgheri, and ended up writing about myself, but perhaps you will see that as we go along. As in, we talk about...
The Point of Equilibrium
by Sara Danese
Someone recently told me that my saying “a bottle of wine is worth whatever the consumer is willing to pay for it” was a lazy, throwaway comment. But it’s the reality! I protest....
The Truth About Myths
by Sara Danese
Contrary to popular belief, the Chinese don’t mix Bordeaux with Coke. Yet, between November 2017 and September 2018, I lost count of how many times I was told this, along...
What Have Wine Merchants Ever Done for Us?
by Sara Danese
Of course, I stole the title of this article from Monty Python. One reason I did so lies in its absurdity. After all, wine merchants in the UK have played...