Harnessing Heritage
by Pauline Vicard
Forbes recently revealed that the richest man and woman on earth – Bernard Arnault and Françoise Bettencourt Meyers – are French. And that both came from the world of luxury. As we...
Born and raised into a winemaking family in Burgundy, Pauline has been working in the wine sector for the last 15 years both in Europe and internationally, starting in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France, before moving to London in 2015. She now runs Areni Global, an independent think tank dedicated to the future of fine wine. Through an extensive programme of research and exploration, Areni Global helps fine wine wineries, distributors and retailers to understand how the world is changing, and how that creates opportunities to be seized and risks to be managed.